Category Archives: Programs

I Can Make You Thin – My Review

Dr. Martin Russell blog i can make you thin review

[I wrote this as a review on Amazon back in January 2009. It is as relevant today as it was then. Enjoy!]

For almost 3 years now I have been handing this book and ‘mind-reprogramming’ CD to every patient who comes to me to lose weight, or who is caught up in the mentality of diets, scales, cravings, or overeating.

I am *delighted* that “I Can Make You Thin: The Revolutionary System Used by More Than 6 Million People” is finally available on rather than having to hunt it from the UK site. The long wait is over!

At the risk of making this book seem too simple, here are Paul McKenna’s 4 golden rules…
1. When you are hungry, eat.
2. Eat what you want (not what you think you “should”.)
3. Eat consciously and enjoy every mouthful.
4. When you are full stop.

I’ve seen other “I Can Make You Thin” reviews that dismiss the 4 rules as just obvious common sense. I’m not sure what common sense they can really mean since the rules make a mockery of the majority of get thin/lose weight approaches around. Rule 2 in particular certainly disagrees with the ‘common sense’ that I was taught as a medical doctor.

Even if the rules are common sense, McKenna needs to be given great credit for showing people HOW to live these habits. Hopefully you are buying this for the results, not just to have a fun read and a relaxing, new-wavy listen.

Yes, the cover pages are a bit hypey, but the inside is less so. The book is refreshingly thin, jargon-free, and entertaining.

McKenna’s style also involves techniques such as tapping (TFT/EFT), hypnosis and NLP . Hypnosis is what first made Paul famous, and I’ve seen NLP Practitioners review this and say they knew all of these tricks before. In NLP terms Paul is saying that the Golden Rules are the “model” for being “naturally thin”. Just knowing all the geewiz psych techniques won’t help if you have the wrong model as I suspect most NLPers do.

More importantly, you don’t need any of these techniques to apply the 4 golden rules and lose weight.

Most people can go over the book & CD, discover the Aha moments, and get started on transforming their relationship with food and their weight straight away.

There might be a group of people that could eat according to the 4 rules and not be thin, but I agree with what Paul says. For myself, I’m yet to meet such a person.

I have counseled people who thought it didn’t work for them, but it turned out they hadn’t gotten the rules into their behavior, so here are some extra pointers…

– Just listening to the CD over and over doesn’t seem to be enough. The book plays a big part too. Expect to re-read the book at least once. You can succeed without the CD, so if it doesn’t suit you, no sweat.

– Don’t add more rules. Extra rules almost always conflict with the four golden rules. Must eat breakfast? No. Just eat when you are hungry. Have to eat only fresh food? Check you really want to eat it, and whether you might want to eat anything else a bit more. Etc, etc.

– Having trouble visualizing? Just act ‘as if’ you are visualizing, or on the CD just leave it to Paul.

– Don’t make exercise the focus. Improved fitness will improve your chances of living longer, but unfortunately the best research evidence is that exercise doesn’t help much in losing weight. Keep to the four rules, which are all about food and getting back in control.

– If you have a question or a difficulty, the answer is somewhere in the book. The book alone truly is comprehensive (unlike watching YouTube videos or reading this review.) Indeed the updates have covered the two or three remaining gaps I had found before, including the extra information for self-sabotage issues.

In summary, McKenna is not the only person to propose this way of eating, but his is the most accessible version I know about. His is also the most likely to reach out from the page and permanently change your thinking and your behavior, and thereby your weight.

You can buy his measly book just to prove Paul wrong 🙂

Oh and then come back here and add your own review. Let people know what your results have been, whatever they are. No one book/CD can fit everyone but “I Can Make You Thin” deserves way more reviews from people just like you who have been wondering if this might just be what you need.

[Footnote: As I re-read this now in 2012 there is very little I would say more. If you are local to me in Adelaide then I am available for personal 1-on-1 work or just to get you a copy of this book so contact me here, otherwise you can get the book from a library, local store or from]

Financial Self Help

There is a reason that is titled ‘Self Help 101’.

Self Help is what I am passionate about for you most of all.

And there are many areas for self help I want to offer, for example:
– mental / psychological (of course)
– physical health
– spiritual / religion (yes, really)
– relationships
– but also, financial.

All these are crucial to being able to take care of yourself, AND be in a better position to help others too.

Next week end if you can get away from Fringe events and public holiday weekend plans, I thoroughly recommend getting to this event on Sat/Sun March 6-7.

This will be the official Adelaide launch of the new book – ‘Think and Grow Rich Cashflow”. When you attend the 2-day event you but also get a free copy and have it signed by the author, Stuart Zadel, who is also the Australian publisher of the classic self help book “Think and Grow Rich”.

[Stuart is also someone I have gotten to know over the past couple of years, and have sought out for advice for my own financial future.]

In 2009 he released a hugely popular book called… “Think and Grow Rich In Property”. The response was absolutely overwhelming; all five of his capital city launches completely sold-out in weeks. (And there actually ended up being 9 launches as he had to re-host four of them to cope with the demand).

Now it’s time for the release of what’s sure to be his next ‘Best-Seller’, “Think & Grow Rich Cashflow”. This live event will not only be your chance to get a complimentary copy of the book, but actually hear from the individuals who’ve put together the 6 amazing strategies you can start implementing to increase your cashflow in 2010.

That’s it really… The event is free, and the opportunity is priceless!

So to make sure you don’t miss out, like so many did for the Think And Grow Rich events last year, visit

As with all the self-help options I will ever recommend, this one will also give you advantages in other areas of your life too.

Not only is Stuart Zadel an international-quality presenter, he is also a wonderful guy in person too.

It saddens me that something as crucial to everyday life as money, is ignored by the school system.

Think of all the kids already in debt, living beyond their means, and using credit cards to survive. Heck a big percentage of adults live this way too!

Get others to go with you, or if you can’t attend, get them to go and tell you what it was like.

Get around people who are interested in self help, financially, and otherwise, with their next visit at

Yes, I’ve had my wife, sister-in-law and a niece go to one of the events last year. My niece was just 16 when I got her to go. It’s taken me twice that many years to learn this stuff.

[Do you want a free physical copy of the Think and Grow Rich book? Of course you do. Just click this link to get your copy, and find out also why this book is being given away for free.]


– Dr Martin Russell